Enterprise mobility is a hot topic; every time we turn around another company is in the news. “Going mobile” seems to be the mantra of modern day enterprises. According to Global Industry Analysts, the global market for enterprise mobility is expected to reach $218 billion by 2018. But it’s not just about the ‘Smartphones’ – ‘Enterprise Mobility’ encompass a range of wireless networks, handheld devices, social media and cloud-based solutions. Mobility offers huge opportunities & benefits for Enterprises. Continuing on my previous post “Understanding Enterprise Mobility” let’s have a closer look as to why it’s so important for Enterprises to adopt Mobility? Why is Enterprise Mobility so popular, and what can it do for your Enterprise?
A brief recap
Mobility has been accepted as the most disruptive technology faced by enterprises today. If you look at the dictionary meaning of Mobility – it symbolizes Flexibility, Agility & Movement. Putting it in Enterprise context – ‘Enterprise Mobility’ enables organizations (Employees, Partners, Clients, etc.) to fully leverage the power of Wireless technologies, Mobile applications and social media, especially those connected with cloud computing and offering mobile collaboration features.
Mobile productivity – Enable Work Anytime Anywhere (Agility)
Mobile productivity is no longer a luxury—it’s fundamental to support a happy and productive workforce. As employees increasingly expect to be able to work from anywhere, on any device, your organization must move beyond the constraints of fixed locations and standard PCs to enable new freedom and flexibility in the way people work. It also applies to the mobility of corporate data. An employee may upload a corporate presentation from his or her desktop PC to a cloud storage, then access it from a personal iPad to show at a client site, for example.
Improve the agility of your enterprise by enabling secure mobile access to real time business information and provide decision making capabilities to your employees anywhere, anytime. Enterprise Mobility Management solutions allow your organization to securely provide access to the apps and data people need to do their jobs effectively no matter where they are or what devices they use.
Greater Flexibility, Enhanced workforce productivity
The purpose of enterprise mobility is not to shift every organization out of the office. Instead, its aim is to produce a work atmosphere that is mobile, dynamic, and efficient. Employees can work on a project on one device, save the updated project to a cloud storage service, and later access the information on a different platform in another location.
Research has found that employees work longer when they have access to mobile devices and remain committed to their work. Real-time data collection, artificial intelligence and reporting enables enterprises to boost productivity and drive the overall performance within the organization. Employees tend to work more with increased flexibility, which is a boon to businesses.
Enterprise mobility brings improved opportunities for collaboration across time zones, national boundaries, and continents. One of the important goals of enterprise mobility is out-of-office connectivity between employees and the enterprise, clients and business associates, anytime, anywhere.
This benefit can be evidenced by the concept of enterprise social networking – faster distribution of internal information, alerts, service bulletins, etc. to out-of-office and field sales and support personnel becomes extremely convenient – which, particularly in large companies with multiple levels of hierarchy, encourages cross-level and role communication to improve cross-functional teamwork and problem-solving. Think Facebook on your phone, but for work purposes – the adoption will skyrocket.
Increased Operational speed
This benefit is especially applicable in industries that are dependent on maintaining a complex web of activities or assets to keep their business running. An example would be retail companies, who are dependent on multiple players in the supply chain. Whether you are a bricks-and-mortar store or an ecommerce business, fulfillment is everything. If customers can’t get their product, they will go down the street or to another website. Enterprise mobile apps that provide inventory tracking from the time an order is placed to the time it gets shipped out or purchased (scanning out via iPad app, for example) can expedite operations to fulfill orders more quickly, and increased visibility of sales results can help companies to make better decisions about what inventory items are best to keep on hand.
Effective Partner Participation
Improve business by getting your extended enterprise participate deeper in business workflows. Provide your partners access to real time enterprise information on multiple devices and enhance the productivity and efficiency across the value chain. Enable quicker decision making for your partners with all required business information available at a touch and allow them to participate in business transactions anywhere, anytime.
Efficient data collection
More efficient data collection drives better decision making and is enabled by the ability to share important information in real-time using a mobile device. Look at the health care industry and their use of enterprise apps for patient care. These specific mobile apps enable caregivers to collect data about a patient directly from the bedside and report it to a centralized location (the cloud or to a connected back-office system), so that doctors can make diagnoses and care decisions more quickly and with more accurate information, resulting in healthier patients. Often mobile application security is a concern, especially in the health care industry, but with the help of a mobile application management (MAM) solution, health care organizations can be certain that their information is secure and private patient information is not compromised.
Faster information reporting
Quicker reporting of events and KPIs to a wider audience can provide full situational awareness and promote good decision making and issue resolution. A classic example of this benefit is the concept of a management dashboard feature attached to an enterprise app used by employees, whether they are field workers, retail store managers, or salespeople. Managers can quickly see the results of the prior day or even real-time results right on their phone and act on them without having to wait until they get to the office.
Better resource allocation
Better allocating resources increases profitability (reduced expenses and waste due to inefficient resource allocation), and can be demonstrated in the field of service industry.
Many mobile solutions exist which can track a technician’s status on each job and location, and then can dynamically reassign workers to different jobs to optimize efficiency and meet demand. This results in improved customer satisfaction due to lower wait times, improved employee utilization, and lower related costs such as mileage reimbursements and customer credits for late appointments.
Enterprise mobility changes the work habits of employees by allowing them to work anytime, anywhere and from any device. This flexibility improves business processes and increases efficiency; thus, saving time and money. This saved effort can in turn be channeled toward other parts of the business. Save more on your operational costs by joining the enterprise mobility trend with optimized and effective business processes, reduced paperwork and leverage of users’ devices by adopting an active BYOD (Bring Your Own Device) strategy.
Increased visibility to remote operations
Although all companies with disparate locations or operational facilities will find this attractive, this benefit is especially useful to the oil and gas industry. With each project location (e.g. oil rig) often located in a remote area with limited infrastructure, it can be difficult for corporate staff to keep tabs on the project’s progress or to have any knowledge of things that may go wrong. With a good enterprise mobility solution, oil and gas companies can more effectively monitor operational issues such as delivery of equipment or downtime, and can be informed of any safety issues before they hit the headlines.
Giving your employees the tools to do their work from anywhere at any time allows them to make their workday their own. Beyond simply choosing the location from where they work, you give them the freedom as to how they work in a way. That means that no matter how they choose to work, it all ends up in a format that can be translated easily between other devices and file formats. This also puts the initiative on them to be constantly looking for ways to work smarter and manage time more efficiently. This kind of mindset will always push a workforce towards innovation in its own ordeals.
Better Work/Life Balance
As our lives become busier and busier, balancing work with the rest of our lives is becoming increasingly more difficult. Enterprise mobility solutions allow employees to better manage their time so they can get work done sooner and get home sooner. Along with that, they’ll also be able to bring all of the tools they need to complete their work from home.
Customer Satisfaction – Building your Brand Identity
Enterprise mobility enables organizations to leverage contextual data and engage with their customers more effectively and establish a strong brand identity. Engage your customers like never before with a customer channel and actively push the latest business information about your products and services to customers over the air. Enable your customers to consume enterprise content and do business transactions wherever they are. Enhance your products and services by getting your customers participate in feedback programs on their smartphones and tablets. With enterprise mobility, companies can have the advantage of being able to address the needs of their customers in real-time and from any location. Employees are more responsive and produce more efficient results, which turns into higher customer satisfaction.
The Workforce 2020 study predicts that the ability to work at any time and from anywhere is becoming a major factor in the business world, especially with more millennials joining and shaping the workforce. Companies, regardless of its size, nature, and purpose, need to ensure they keep up with the times and provide the technology that their workers need to complete their jobs, and keep their customers happy. Acting now not only means building a competitive advantage, but also preparing for the future where every worker, whether they sit at a desk or not, will be digitally enabled. If they don’t, they may soon find themselves hindered by archaic systems, risk losing the loyalty of their customers and even more so, their best talent – leaving them to play catch-up with their more adventurous competitors.
Ultimately, the results of any enterprise mobility implementation are dependent on the specific use case and company, but if implemented successfully, can provide tremendous benefits – Secure Access to corporate data anytime and anywhere, Better resource utilization, Increased employee productivity & satisfaction, Knowledge sharing, access to contextual real-time data, Reduce costs with BYOD policy, Better service quality, Faster decision making & Improved User experience. These benefits are fueling the global adoption of enterprise mobility in organizations across a wide variety of industries.